WEBSITE COPYWRITER
GET BETTER BANG FRO YOUR WEBSITE
Has your website magically made its way to the money-making page one on Google? Success! Well, not really if nobody is clicking on it.
Or maybe you are getting clicks? Yes! But that’s not much good either if you’re not getting leads and sales out of it. Seems like a big lost opportunity doesn’t it? It’s like a customer walking in your door then leaving because they couldn’t find what they were looking for. They didn’t even stop to ask for help.
Your website can do better than that. Right from the moment it shows up in search engine results.
Sounds like you need a hand from a website copywriter that knows how to please search engines, and your customers. So it shows up in search results, and you get more clicks, leads and sales.
I’M AN AFFORDABLE SEO COPYWRITER
I write content that’s reader friendly. I use language your customers use. So they can understand what you’re saying.
I grab attention.
I make it easy for your customers to find what they want, quickly. I get into their minds and figure out why they’re looking around and answer accordingly.
And I’ll organise all the information on your website so it lives in logical places. Because your customers aint going to hang around too long trying to find what they want.
WHAT IS SEO COPYWRITING?
SEO copywriting is the art of writing website that both search engines and customers love.
Done well, the information your website should be clear, well structured, easy to read, and stir action. It ticks all the boxes Google needs to begin ranking it well in its search engine, and customers get what they want because each page had been written in a language they can undetstand as well. Getting both things to work right without sounds like a robot is the tricky part.
My mission is to make like easy for you.
THE PROCESS & HOW I MAKE LIFE EASY FOR YOU
I have a straight forward briefing template that will help you answer all the questions that will make your copy (that’s the words on the page) sing.
Once you’re ok with what I think it’s going to take, I’ll share a timeline which indicates when I’ll need your input. Typically two round of revisions are included. Followed by a final polish and shine of your copy deck.
WHAT IS A WEBSITE COPY DECK?
It’s a document that marketing and web agencies L.O.V.E because it’s so simple to follow. And you will too. There’s no chance of anything being lost in translation. Think of it as a paint by numbers guide that let’s you easily review copy and know exactly how to whip your website and webpages into shape.
My SEO friendly copy decks include the things I have listed below:
SITE MAP
that shows what pages your website should have. So that every page has a clear purpose.
LIST OF REDIRECTS
from any old pages to new. So that your visitors don’t get slammed with broken links
KEYWORDS AND PHRASES FOR EACH PAGE
and where they should live on each page. So that when customers search for those words, Google knows exactly which page to point them to
URL's FOR EACH PAGE
help with SEO. Reinforces again to Google that this is a good match.
FILE NAMES FOR IMAGES
Helps with SEO
HEADINGS FOR EACH PAGE
clear headings and subheadings make to easier for customers to grasp what you’re saying
THE MAGIC WORDS FOR EACH PAGE
my preferred style is simple, and to the point. Like having a conversation with a friend
CALLS TO ACTION FOR EACH PAGE
so your customrs are clear on what they should do next
INTRIGUING TITLES AND META DESCRIPTIONS
these are an important part of the puzzle. Although the blurb won’t help your page rank any better in Google, it is what customers see and are encouraged by on a search results page.
Got a question?
GET THE 101 ON SITE ARCHITECTURE
By Rand Fishkin, founder of Moz.